3D Look, the body data platform, and Gerber Technology have entered into a strategic partnership for the establishment of virtual fully connected remote supply chain experience.
With every company working remotely owing to the current scenario, the idea of this collaboration is to offer a fully connected on-demand workflow for the customers receiving personalised, high-quality garments.
Through this partnership, the visitors to the Virtual Gerber Innovation Centre can access Gerber’s YOU website from anywhere in the world and customise the fit of the clothes using 3DLOOK according to their exact body measurements.
These customised garments can then be digitally designed and manufactured using Gerber’s fully-connected microfactory. This will further enhance the customer experience with the perfect fit and a seamless digital experience.
Moreover, 3DLOOK will help the companies who still rely on the traditional way of measuring the customers in person. The companies can opt for the package which is easy to integrate. The businesses will be benefitted with a digital tool that would assist the companies in measuring the customers virtually.
Substantiating on the same, Ketty Pillet, VP of Marketing at Gerber Technology, said “For companies to truly offer their customers the best quality products, they need to ensure that their clothes fit perfectly.”
The technology using two photos of the customers can generate the 3D models of the customers using computer vision algorithm. The data is also stored for future use and body profile. Using the technology, the customers can gain deeper insight about how the garment will actually fit on them.
“We see this partnership as the first step towards providing brands, manufacturers and retailers with the digital tools needed to support a full end-to-end customisation platform, which meets the needs of customers increasingly focused on products personalised to their fit and preference and who also care about supporting more sustainable supply chains and business models. By integrating our widget into Gerber’s “Made For You By You” flow, we are enabling a simple way to digitise measurement capture and automate the workflow process,” said Whitney Cathcart, CSO & co-founder of 3DLOOK.