Cobian, the US-based footwear firm, has opted for Centric SMB – Centric Software’s Product Lifecycle Management (PLM) solution for emerging enterprises!
The objective behind selecting the solution is to streamline the product development process at Cobian. And the company believes Centric SMB is the best bet.
Centric software provides solutions that support fashion, retail, footwear, outdoor, luxury and consumer goods companies in enhancing their process efficiency and achieving digital transformation goals.
The implementation is a part of company’s strategy to enhance their product development process in order to fasten its response to the changing demand of the market.
Travis Brown, Technical Project Manager, Cobian, said “Like many growing companies, logistics is a regular challenge. We want to develop quality products efficiently and get sampling and quality control done in our factories overseas without relying on spreadsheets and shipping product samples around the world.”
He also added “Our goal is to combine work across teams in different locations, eliminate spreadsheets and maintain product development records with Centric PLM. To keep growing and penetrate new product segments such as shoes and slippers, we need to take a leap forward. Transitioning product design to a stable digital environment is an important strategic goal.”
Travis further said “With a footwear PLM solution in place, we can run development cycles faster and at a lower cost, making it possible to develop and launch more products efficiently. We’ll be able to hire independent design contractors, as they can easily plug into a well-built system. We’ll be more agile and will be able to react effectively to demand on the sales side to start developing new designs.”
Welcoming Cobian, Chris Groves, President and CEO, Centric Software said “Cobian is a fast-evolving company that combines heritage with innovation, and we’re excited to help them drive their digital transformation.”