Browzwear, leader in 3D technology for apparel industry, has entered into a strategic partnership with Adobe, a multinational software company, to implement Substance 3D texturing and materials authoring technology in Browzwear’s VStitcher’s and Lotta 3D design solutions.
The integration of the technology is available in the May edition updated version of the software that allows the designers to visualise and create prints and other ready-for-production visual effects.
Using VStitcher’s and Lotta 3D Design solutions, designers will have freedom to upload Substance’s SBSAR-format files – whether created in Substance Designer, modified in Substance Alchemist, or downloaded from Substance Source or another platform to use in Browzwear.
The integration will also allow the designers to customise print’s execution in real time with available visualisations like embroidery, foil print, vintage and more.
Moreover, using the tool is extremely easy and requires no special knowledge about graphic design or 3D mapping. This ultra-realistic result enables better decisions of the print execution with accurate representations and results.
The partnership will also lead to the introduction of many other innovations and technologies being developed throughout the year.
Furthermore, the collaboration is also Brownzwear’s ongoing commitment towards digitising every process of apparel business from concept to workflow. This motivated the company to introduce Substance technology, used in video game and motion picture special effects world, into fashion world where 3D adoption is very important.