The apparel company owns HAZZYS brand in China which was founded in 2001. The brand is named after a rowing club at the University of Cambridge and is one of the progressive brands with an enterprising spirit. As a top brand where quality comes first, HAZZYS provides a complete range of leisurewear for urbanites who value fashion and taste.
The group decided to invest in Centric’s PLM solution after witnessing the significant advantages of using a PLM system for product design and development, as well as observing the positive influence of the PLM at the other companies and embarked on an intensive selection process.
Centric Software provides the cutting-edge enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods firms, in order to achieve strategic as well as operational digital transformation goals.
Also, Ge Qipeng, General Manager, HAZZYS stated, “We do not regard PLM as just software, but more as an advanced working method for productivity. The research and development of fashion goods is an art, while PLM software is a technology. We believe that HAZZYS and Centric will realize the perfect combination of art and technology.
Chris Groves, President, and CEO, Centric Software mentioned, “We are very pleased to announce that Baoxiniao Group has selected Centric as their PLM partner for the HAZZYS brand. It is a dynamic brand that will go from strength to strength with a powerful PLM system supporting product R&D. We are looking forward to partnering with them now and in the future.”
Baoxiniao Holding Co. Ltd., formerly known as Zhejiang Baoxiniao Garment Co. Ltd., was founded in 2001. HAZZYS was officially introduced to the Chinese market in 2007 by Baoxiniao Group. As a top brand where quality is the priority, it provides the complete range of urban leisure wear for people who pursue fashion and taste.