ASOS and UK-based apparel manufacturing company Fashion-Enter have collaborated to produce on-demand and sustainable fashion products using Kornit Digital’s Presto printer.
Kornit Presto – which is hailed as one of the most technologically advanced single-step solution for direct-to-fabric printing – will assist Fashion-Enter to rapidly deliver test-and-repeat, small product runs on behalf of ASOS.
The collaboration will also help ASOS and Fashion-Enter develop an in-house micro-factory where they can imprint designs on various fabrics at the push of a button, accelerate production speed as well as achieve zero water waste by cutting out typical dyeing process.
Simon Platts, Sourcing Director, ASOS, commented, “Adopting innovative new technologies like Kornit Presto is vital if we are to reduce the impact of fashion right across the supply chain, in line with the aims of our Fashion with Integrity programme,” adding, “Streamlined print and workflow means we can explore the full potential of this innovative technology, further enhance our ability to react quickly to seasonal shifts in demand, and establish more efficient, lower-impact production processes.”
It’s worth mentioning here that Fashion-Enter is an award-winning social enterprise and fashion manufacturer which initially started training in London in 2008, with the backing of ASOS, and in 2010 with support from ASOS along with Marks & Spencer and John Lewis it began manufacturing.
Sharing views on the collaboration, Chris Govier, Managing Director (EU), Kornit Digital, commented, “The future of fashion will be driven by e-commerce and a more conscientious consumer, one who demands unlimited means of self-expression and will shop only with brands that live up to their values. Kornit Digital is the technology partner for brands that want to meet those needs and work towards a more ethical textile industry through the adoption of digital, on-demand production, and we continue to invest in technologies, alliances, and education to achieve that goal.”