adidas has announced the launch of its first product ‘adidas TERREX HS’ in collaboration with Spinnova.
The new product is said to be the first knitted product to be made in part with Spinnova technology.
At least 30 per cent of the fabric in this mid-layer hiking hoodie comes from wood-based
Spinnova fibres and 70 per cent from cotton (organic).
The launch is a result of adidas’ commitment towards helping End Plastic Waste via a three-loop strategy that consists of using recycled materials, materials that can be made to be remade and in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS1.
Carla Murphy, General Manager of adidas TERREX, explained “adidas’ commitment to sustainability is longstanding. Progress is about learning and constantly moving forward – and for adidas this also means partnering to innovate in new areas. Working with Spinnova is another step forward in our journey to designing the future in balance with nature.”
The first product to emerge from this partnership, the adidas TERREX HS1 mid-layer is a piece of multi-functional gear that works on the trails and then rolls up into its hood for easy storage or to create a pillow on longer adventures.
It was designed using UNITEFIT – an all-gender fit system created with a spectrum of sizes, genders and forms in mind, as reports adidas.
The product also works with the material’s natural colour. Notably, no dyeing or bleaching is applied; in turn this uses less water compared to the standard dyeing process.
“Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey,” mentioned Janne Poranen, Spinnova’s CEO and Co-founder.