Nosto, a leading e-commerce Personalization Platform, has unveiled a new enterprise personalisation tool for fashion and beauty retail. The service will be offered across their existing platforms such as Shopify Plus and Magento Enterprise, in addition to releasing a certified Salesforce Commerce Cloud integration cartridge.
The new offerings includes major additions to Nosto’s AI powered functionality, including the offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising that allows the customers to shop the look and quicker deployment on more enterprise platform using Nosto’s patented onboarding technology.
“Nosto is widely recognised in the e-commerce industry as a thought-leader in algorithmic machine learning for online retail.In the last few years, large enterprise fashion and beauty retailers have requested that Nosto develop an enterprise edition and we’re proud to announce its release with unparalleled functionalities for fashion.” said Jim Lofgren, CEO of Nosto.
Moreover, features like complete 360 customer view, full dynamic content personalization and native app delivery of personalisation utilising new GraphQL technology will let the retailers to have access to stronger omni-channel micro segmentation customer capabilities.
“Personalisation is key for Dermalogica and we have chosen Nosto because of how robust Nosto’s recommendations are on leveraging AI and multiple partner technologies such as user generated content and reviews. We’re truly excited about the potential impact to the growth of our digital commerce business,” said Marcos Rios, Senior E-commerce Manager, Dermalogica, an American personal care retailer.