Kerala (India)-bred tech startup Perfit Fashion has secured an undisclosed amount of seed funding from Mumbai headquartered VC fund Unicorn India Ventures (UIV). The company, incepted in 2016, specialises in highly advanced 3D body scanning solutions for fashion and healthcare industry.
Apparel Resources caught up with Perfit Fashion Co-Founder Eobin Alex George to know more about their offerings and funds utilisation plans. He informed that the company will use the funds primarily for product research and development (R&D), team building, establishing development centres and opening experience centres.
“Since we use frontline technologies in our systems, a major section of the funds will go towards R&D. We are also initiating R&D collaborations with around four companies internationally and two in India. That apart, we plan to set up two development centres in India and a small remote centre in the US for our operation,” George told us.
Additionally, the company will also be setting up around five experience centres across India to capture customer feedback and pilot run performance of its systems.
Notably, unlike traditional garment manufacturing, Perfit Fashion’s system can help spawn accurate body measurements for pattern cutting from fabric sheets and thereby speed up the production process significantly, George informed.
The company caters to the end-customers in stores also. Their solution allows them to ‘try on’ clothes in an augmented reality experience besides taking their measurements automatically.
The users can create (mix and match) various apparels to visualise how they look in them in real time. The measurement unit captures the user’s body measurements in under a minute and provides it to the user. The user can share the measurements with fashion stores via their mobile apps, George explicated.