IBM and FIT collaborate to enhance fashion capabilities

by Apparel Resources News-Desk

25-April-2019  |  3 mins read

FIT, Infor Design
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The Fashion Institute of Technology’s (FIT), Infor Design and Technology Lab (DTech Lab) and IBM have recently entered into a joint venture, to revolutionise how fashion industry works and helps build creative workforce of the future.

FIT will use IBM AI for fashion capabilities in its DTech Lab, an innovation centre that partners with industry to engage in research.

IBM’s artificial intelligence (AI) for fashion capabilities – a suite of application programming interfaces (APIs) developed and trained for the fashion industry that leverage deep learning, natural language processing, and computer vision will help fashion companies improve customer experience, enhance their product design, development, and merchandising/planning activities, and augment merchandise performance analysis, claimed IBM in a press release.

These APIs can be individually incorporated into existing applications and/or be utilised to create a new retail application such as trend identification or analysis, product design, development and merchandising.

FIT students from different fields of fashion industries and fashion business management including fashion design, textile development and marketing international trade will be working directly with APIs. Students will be developing new cases and providing inputs on end users functionality and experiences, through projects that combine course work with professionally guided learning.

“After a successful IBM-FIT project for Tommy Hilfiger last year, formalising our relationship with FIT is a natural next step to accelerate our development of AI solutions for the fashion industry,” said Luq Niazi, IBM’s global consumer industry managing director. FIT and IBM collaborated back in the year 2018, on a project ‘Reimagine Retail’, where Tommy Hilfiger teamed with IBM and the DTech Lab to show how AI can deliver competitive edge to the fashion brands, with market insights, product design, personalisation and supply chain optimisation.

“Reimagine Retail was a powerful example of what happens when fashion partners with a global tech leader to advance challenging innovations. Embedding emerging technology into our lab where faculty and students are solving industry problems is the next step in our evolving relationship with IBM. We’re leveraging the fresh perspectives and new ideas of talented creative students in an agile research environment,” said Michael Ferraro, Director, FIT/Infor DTech Lab.

Since its inception in the summer of 2017 through the current spring 2019 semester, the DTech Lab has taken on 19 projects involving 76 students and 21 faculties.

“FIT is an educational force that continues to innovate and ensure the future of the creative industries, including fashion. We are proud to partner with IBM. Together we can look forward to many breakthroughs in resolving the challenges of today and tomorrow,” said Dr. Joyce F Brown, President FIT.

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