by Apparel Resources News-Desk
20-July-2019 | 4 mins read
Here comes a tool for enhanced customer experience! And who does it!
First Insight, a leading technology firm, announces the launch of insight customer experience (iCX), a latest technology platform that empowers brands and retailers with much improved customer experience.
The technology with enhanced customer insights and product level analytics helps companies with increased time to market with customer-driven product assortments.
And there’s more!
The software also enables the retailers in providing seamless tailored experience to the customers through customised engagement, flexible segmentation capabilities, personalised offers and a lot more.
Greg Petro, CEO, First Insight, expresses with happiness “With the new iCX platform, we are excited to deliver an enhanced customer experience that is more engaging and personalised, leading to increased loyalty and conversions. The new platform also incorporates some of the latest technologies such as image recognition and survey branching, allowing our retail partners to derive even more value from the First Insight solution.”
The all new platform includes improved customer engagement tools whose interface carries the look and feel of the retailers or brands while streamlining the segmentation process.
Besides, it also enables using 3D virtual prototypes with better visualisation through rotation and movement, which allows the retailers save the process of physical sampling that otherwise involves extra cost and time. The platform also features tailored iCX through survey branching that helps retailers with more accurate identification and customer segmentation.
The retailers can also incentivise customers with more personalised rewards through single-use coupon codes, which results in better consumer engagement, loyalty as higher conversion rates, while minimising overall promotion costs.
Other features of the platform include cannibalisation and incrementality analysis, which allows retailers to develop optimised assortments. It works by gathering consumers’ data using a technique that simulates the actual shopping and purchase decision. Then it matches the way merchants evaluate a tested assortment and the way they make selection, pricing, buying and marketing decisions.
The iCX also incorporates an image recognition technology that tracks the images from initial test to in-market launch, allowing unprecedented scale and making it easier, faster and more seamless for companies to quantify the ROI of the solution.
The company has also worked on to engage consumers quickly across multiple countries and languages. It has included three new language-currency combinations, including one for the Russian market, bringing the total number of locales covered to over 35.
“At Crocs, we are eager to start using this new customer experience platform to dig deeper into the “why” behind customer behaviour – why customers like (or don’t like) a product, or why they will pay more. This qualitative data is just as important as the quantitative data and will help Crocs to create truly customer-driven assortments. We believe that the First Insight cannibalisation analysis also will enable Crocs to leverage the data on complementarity of items to get more styles placed with retailers,” said Michael Pao, Vice President of Product Management at Crocs.
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