Augusta Sportswear Brands selects PLM to streamline its product development operations

by Apparel Resources News-Desk

21-August-2019  |  1 min read

Augusta Sportswear Brands
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Augusta Sportswear Brands, a performance and athletic apparel maker, has opted for Product Lifecycle Management (PLM) solution by Discover e-Solutions Ltd. (DeSL), a software solution provider for apparel industry to streamline its product development operations.

The company has opted for wide set of tools including PLM backed by supplier Relationship Management, Enterprise Business Intelligence and Ai Plug-in modules.

The PLM is also equipped with other tools such as Adobe Plug-in, line planning and suppliers relationship management. The solution offers Augusta a web-based, real time, collaborative framework that will assist them in fastening their product development time.

With regard to selecting PLM, Elicia Riley Dorn, Director of Product Design, Augusta Sportswear Brands, said “The process of looking for a new PLM solution began when we realised our current system couldn’t handle our needs as a rapidly growing company.”

Augusta designs and manufactures uniforms for teams, coaches, athletes and fans, under its 5 brands namely Augusta Sportswear, Holloway, Russell Athletic, High Five and now Pacific Headwear.

All these make it one of the largest suppliers of uniform for youth and adult in the industry.

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