Lectra, a France-based technology solution provider for the apparel and textile industries, has started using a redesigned logo and a new tagline as its branding identity. It collaborated with the South Africa-based software company ComCorp to design the logo.
The logo leverages the four core values of Lectra: Caring, Committed, Insightful and Visionary. Whereas, the tagline ‘Empowering customers through industrial intelligence’ shows the company’s pledge of providing its customers with the exact solutions as per their needs in the present age of digitalisation.
The newly adopted branding identity not just reflects the evolution of Lectra but also foregrounds its role as an innovator as far as Industry 4.0 is concerned.
“These values strongly demonstrate our digital orientation using which we support apparel, furniture and automotive firms to thrive with Industry 4.0 concept,” states Lectra.
Further, the square ‘pixels’ in Lectra’s new graphical adoption proclaim a visual reflection of the company’s digital direction.
However, the colours in the new label are the same as the previous logo which, Lectra says, are no less than a reminder of the company’s loyalty and dedication towards its customers.
Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra, explains, “2017 was a passionate year for us when we helped our customers enter the 4.0 era. The new identity articulates the firm’s dynamism, its vision and the driving ambition to support its customers.”