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Indian textile company Vardhman displays innovations in products at Textrum 2018 show

The display showroom was a treasure for fabric seekers for S/S 2019

The first ever textile event organised by Vardhman at their Baddi location, was a rocking success on all parameters that define a fruitful private show. Held under the banner of Textrum ’18, the six-day exhibition, saw scores of customers and business associates from all segments – export, domestic retail, international buying and distribution – converge at Baddi (Himachal Pradesh ) to explore the wonderful S/S ’19 collection and witness new developments at Vardhman, including the new printing and yarn dyed plant. As special invitees to the event, team Apparel Online got the opportunity to interact with the Vardhman team and talk to some visitors on their experience.

The response from the event was much more positive than the team could hope for. “When we started to talk about the event, there was a major discussion on how to convey our strength to the customers. Yarn dyed fabric and more innovative printed fabric has been a demand from our customers for a long time. So, when the yarn dyed fabric unit was ready and a new line for printed fabric was put in, we decided to formally introduce the range. What could have been a better place than picturesque Baddi, which is home ground for us and in addition gave us the edge of showcasing our new unit,” reasons Mukesh Bansal, Marketing Head, Vardhman Textiles Ltd.

Team Vardhman – (L to R) Rupinder Walia, Marketing Manager; Sudarsan Mallick, Head Designer; Mukesh Bansal, Marketing Head; Sanjay Gupta, VP, Product Management; Nishikant, Asst VP Marketing; Tarun Chawla, Chief Manager Marketing; Jyoti Ranjan Dash, Product Development Head; and Gulshan, Sr VP Marketing

The visitors too enjoyed the unique experience and were very enthusiastic of what they saw. “The Vardhman Fabric team showcased their fine collections, which was very innovative on new products. Especially, on the finishes, which was very useful and knowledgeable,” said Senthil Andavar from Landmark Group. His opinion was reflected in most of the comments. The shift in the focus of the company over the years from a more basic to an innovative fabric manufacturer was there for all to see. “Excellent new developments with good blending of yarns to create interesting fabrics, good work done and a big welcome transformation for the company,” added VK Chauhan of Gadia Exports.

The team from Future Group, led by Rakesh Biyani, JMD, was very impressed with the collection and negotiations were on at the spot for actual orders in many categories for their next season. “There are quite a lot of things that interested us. In the retail segment, there is a lot of focus on comfort for the customers and that’s where the innovation has happened, be it various types of stretches or climate-friendly fabric, and the collection shown by the company has everything,” said Biyani.

Rakesh Biyani, JMD, Future Group (3rd from left) with the team of Vardhman and Future Group

Among all the fabrics presented, the functional range was a major attraction for all, the buying offices in particular, as they felt that it would widen the possibilities of collections from the country. Also, the fact that the S/S ’19 collection was bang on target as per international forecast was a major appreciation point. “A great initiative with lots of new innovation in terms of renewable fabric and performance attributes. Great to see that the fabrics and designs were spot on trend driven,” averred Rajat Bartwal of Triburg. Anu Arora, Manager, Sourcing & Production, Uniqlo, India Liaison Office was very happy to see the mix of fabrics in such a large range of categories, “Not many mills can actually put this type of display together, which is a delight for any retailer. What really excited me was the functional range and options for ladies’ top and men’s shirt like viscose using lenzing yarn, which is our current focus,” shared Anu.

Marketing partners of Vardhman were equally excited and felt that the high standards in quality and timely deliveries that the company had set over the years has been accentuated by the expanding product range both in bottom weights and shirt/top fabric. “We have been distributing Vardhman Fabric in the Western region for a very long time, supplying to the domestic brands, garment manufacturers and exporters. I have seen their journey from very basic cotton fabric manufacturers to high-end innovative producers. And this constant upgradation has made them a preferred supplier to many companies. Today, Vardhman is known for consistency of quality, receptiveness to change and very responsive attitude on enquiries and developments,” opined Yogesh Krishna G. Kyal, Director, Kyal Fabrics, Mumbai.

In fact, these very attributes have made Vardhman a frontrunner in the textile industry. Today the company has upscaled its capacity in yarn dyed fabric to 25 lakh metres per month from the earlier 12 lakh metres. Investments have been made in all areas from weaving to processing for sustainable production of innovative fabrics. “We are very committed to our customers and continuously innovate our units to meet changing market needs, both in terms of products and processes. The current expansions are also a result of the same and moving forward the focus will remain on enhancing speed, innovation and flexibility in operations, to stay ahead of evolving requirements and be partners with our customers for value. It helps tremendously that Vardhman is a fully integrated textile company with complete control on fibre, spinning, weaving and processing,” says Mukesh.

Suchita Jain, JMD, Vardhman Group inaugurating Textrum ’18

With an average OTD (On Time Delivery) record of between 80-95%, the company has many satisfied customers and the aim is to take the total production capacity in fabric to around 186 million metres over the next three years while improving the customer experience. In this backdrop the response of customers to the first Textrum ’18, where the complete fabric product range across menswear, womenswear, tops, bottoms, yarn dyed and print products were showcased was an endorsement of Vardhman’s stature in the textile domain. “The response to the show has been phenomenal; we have had more than expected visitors from across the industry. Many customers, we met have appreciated the trade show and want it to be a regular event. We also received a lot of positive response for the product range, especially new products in womenswear and cellulosic blends. We are thankful to all the customers and visitors for making this event such a success and for the motivation they have given to our team in form of positive and encouraging words,” concluded an overwhelmed Suchita Jain, JMD, Vardhman Group.