Value for money, good quality products and aspirations of brands are a few of the main reasons ensuring the growth of this market segment

India boasts thousands of D2C start-ups in the fashion segment, with a potential to grow to US $ 43.2 billion by 2025. Brands like Bombay Shirt Company, Blissclub, The Souled Store, FableStreet, FabAlley and Bewakoof.com are the prominent n

Capsule collections become a hit when they’re paired with hit games. Epic Games collaborated with Japanese fast-fashion giant Uniqlo to create a new apparel collection inspired by Fortnite which was a massive success.

As per The Lyst Index, Q2 of 2023 witnessed brands ruling due to their strategic brilliance and artistic vision. The pulse of the season is also highlighted as we spotlight the most sought-after products that graced runways and adorned ward

While maintaining the focus on direct-to-consumer digital channels remains pivotal, fashion companies must diversify their sales avenues to ensure efficiency and ongoing market relevance.

According to 2023 Holiday Shopping Trends Service Report from technology provider Celigo, consumers plan to start shopping in September and October with 69 per cent of shoppers expecting retailers to provide more personalised offers in addi

Premium motorcycle manufacturers such as Triumph, Royal Enfield have recognised India’s growing need for protective gears and are providing the country’s customers first-hand supreme motorbikes, with better protective clothing and styli

The surge in swimwear market in India is complemented by an array of innovative swimwear start-ups that prioritise incorporating sustainable materials into their designs.

The rise of social media and the adoption of augmented reality (AR) and virtual reality (VR) technologies are defining trends that are reshaping the Indian online fashion retail market landscape.