Home keyboard_arrow_right Publicationskeyboard_arrow_right July 2019

July 2019

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July 2019| 44 Pages

Today, there is an increase in demand for authenticity, individuality, radical transparency, better pricing, immediacy and convenience in the shopping pattern of customers. In order to cope up with this change, retailers are using AI and Predictive Analytic tools to shift their focus from traditional to customer-centric merchandising that is helping them set the three R’s right – Right Customer, Right Product and Right Price. This issue of StitchWorld talks about how these tools are helping retailers with better product assortments and having a better hold on the consumers’ preferences.

Moreover, this issue will also introduce readers to an article from our ongoing series on Smart Garment which talks about how the Smart Functional Garment range launched by Under Armour is assisting athletes recover their energy. An article on Yarn Innovation will introduce the readers with the new intelligent threads that are replacing electric wiring and cable systems in homes, eliminating the need for plastic and metallic construction in automotive, putting an end to counting the garments before sending them to wash in medical industry and even helping the human body reduce pains using waist belts.

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Article From This Issue

‘Customer Delight

‘Customer Delight’ using AI and Predictive Analytics

The fashion retailers are reading consumers’ minds to predict right product in right prices using Predictive Analytics.

Jul 11, 2019  |  Information Technology

Beacon

Is mobile technology making waves in the fashion industry?

Today mobile phones are one of the key sources for retailers to build better connection with their customers through which they can provide them a personalised and better brand experience.

Jul 22, 2019  |  Information Technology

Promises to increase customer engagement, boost sales

RealTell: Promises to increase customer engagement, boost sales

RealTell is a retail tech start-up that has come up with a solution build on the concept of dynamic pricing, which will help the retailers increase customer engagement and sales of fashion and lifestyle brands.

Jul 24, 2019  |  Information Technology

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