Product diversification for apparel manufacturers has always been limited to various apparel products, but an unassuming product category of ‘umbrellas’ is yet to be explored by the apparel industry as it holds limitless potential in both the export and domestic markets. This opportunity is further inflated with the decline of Chinese manufacturing due to the rising labour wages in the country and with only a handful of umbrella manufacturers in India to absorb the shifting business from China. Besides the market, the article also presents an in-depth analysis regarding the supply chain for sourcing raw materials for manufacturing umbrellas. The commonly used lockstitch machines with flat, post and cylinder beds are sufficient for sewing an umbrella. Another highlight of the November 2014 issue of StitchWorld is the success story of Lecoanet Hemant India Pvt. Ltd., a one of its kind apparel export house established by two fashion designers – Hemant Sagar and Lecoanet Didier, catering to the luxury brands like Fendi, Kenneth Cole, Balmain, etc. With a setup of 700 sewing machines in Gurgaon, Lecoanet Hemant India specializes in manufacturing dresses, ensembles, accessories and leather products for luxury brands from Europe and USA. The focus of the company is not just on product development, as robust systems have been put in place for operator training and recruitment, quality management and inventory control. This magazine also presents an in-depth review of the recently concluded AAMA-Tex show. The AAMA-Tex fair was able to attract almost 150 leading technology providers for the sewn product industry. Held in Singapore concurrently with the Kohl’s and Li & Fung Global Quality and Lean Conference, the show was able to attract at least 300 visitors from the Indian sub-continent, from companies like Texport, Shahi, Gokaldas Exports and Welspun from India, along with MAS Holdings from Sri Lanka and Standard Group from Bangladesh.