While the ongoing pandemic immobilised whole of India, fashion somehow is continuing to evolve. The lockdown and restricted movement across various states has, in fact, triggered new trends in fashion. Categories like loungewear, sleepwear, athleisure and even swimwear, are creating their own niches as people are yet again restricted to their homes and are looking for comfortable and specialised clothing. Fitness enthusiasts are also opting for swimming, which is considered as a healthy and low-impact activity that has many physical and mental health benefits…This has led to a considerable growth in the swimwear segment which is likely to grow further. Read more about the opportunities in the current issue.
Under our sourcing section Rajnish Kapoor, Director & Founder of Bangladesh based buying house, KRAYONS Sourcing Ltd, a part of the PDS Group talks about shifts within Southeast Asia, comebacks of pre-Covid categories and fruitful buyer-supplier collaboration. Also read an interesting feature on Country of Origin: Madagascar and why the African Country is a preferred apparel Manufacturing destination. There is much more to look forward to in the latest issue of AO.