It is rightly said: ‘When the going gets tough, the tough get going’. In spite of the ongoing pandemic situation, mobile has become the future of retail, in particular for the fashion industry, and mobile apps seen as the next harbinger of growth for the fashion brands. With rise in mobile users, Indian m-commerce market is growing at the rate of 28 per cent annually, it is expected to be worth US $ 54 billion by 2022, says the new data from Worldpay, Inc.
Also in discussion with many representatives of buying houses, liaison offices and buying agents, they admit that apparel retail is witnessing good response in their online sales, vis-à-vis the stores’ sales, which is declining. But overall the order bookings are gradually on the rise. Even Dollar Industries – a leader in the innerwear segment – is ambitious and targeting to become a Rs. 2,000 crore company by 2024. The company has even recognised the immense potential of e-commerce portals and sells its products through various portals.
Coconut has been a source of income for many south Indian farmers and dealers. From waste coconuts, two Kerala-based researchers-cum-designers have developed ‘Malai’ – a flexible, durable biocomposite material – comparable to leather. The company works with local farmers and processing units, to collect and further harvest waste coconut water.