New Balance to set up new facility with advanced technology in Massachusetts

by Apparel Resources News-Desk

08-January-2019  |  2 mins read

New Balance
Image Courtesy: swankism.com

New Balance Athletics, Boston-based athletic goods company, has recently announced that it is gearing up to open an advanced manufacturing facility in Methuen, Massachusetts in order to expand its domestic manufacturing footprint.

The factory would complement the existing manufacturing facility in Lawrence and would contain advanced manufacturing operations. The new facility will include advance manufacturing, research and development as well as 3D printing operations for global athletic footwear and apparel brand.

Jim Jajuga, Mayor of Methuen stated that, “Having a great Massachusetts company like New Balance Athletics see the value of expanding their manufacturing footprint here in Methuen is a win for our city. This new facility will not only bring millions of dollars of investment but also create job opportunities for the people.

He further added that, “These are the opportunities that will allow Methuen to expand our commercial base, create opportunity for our residents, provide additional economic development, and improve the fiscal health of our city. I look forward to welcoming New Balance Athletics to Methuen.”

Amy Dow, Director of Public Relations and Government Affairs, New Balance Athletics, said, “This factory would complement our existing manufacturing facility and if everything goes as per the plan, we would begin our operations within the next 12 to 18 months. Also, we greatly appreciate the support of Mayor Jajuga and the Department of Economic and Community Development in helping us to achieve our goals of continued innovation in manufacturing and increased workforce opportunities.”

The sportswear company employs more the 8,000 people around the globe with worldwide sales of US $ 4.2 billion. New Balance has manufacturing presence not only in the United States but also in United Kingdom to cater to the European market.

Moreover, the company is focused on driving “even greater speed, agility and innovation,” according to Joe Preston, who took over as CEO from Rob DeMartini at the beginning of this year.

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