Mass Customisation, MTM and Bespoke: Alike or Not?

by Prabir Jana

01-April-2010  |  8 mins read

Mass Customisation, MTM and Bespoke: Alike or Not?

There are finer differences between the terms, Mass Customization (MC), Made-to-Measure (MTM) and Bespoke Manufacturing (BM). Unfortunately, knowingly or unknowingly, people often use wrong terminology on several occasions.

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