Bliss Impex chooses Durst Alpha Series of Digital Textile printing

by Apparel Resources News-Desk

02-May-2019  |  4 mins read

Durst Alpha
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Bliss Impex, an international manufacturer of synthetic textiles, printing fabrics and apparel fabrics, has invested in four Durst Alpha Systems – three Alpha 190 Reactive machines and one Durst Alpha 180 printer for polyester work – in a digital revolution that will double business volumes and turnover within five years.

Durst Alpha Series is a cost-effective solution that provides industrial scale production of over 10,000,000 linear metres a month. These machines have virtually no wastage, no limitations to colour configuration and GOTS-certified inks which are specially developed for the Alpha Series of printer.

“Durst’s cost-effective and proven machines are incredibly flexible with no limitations on colour. We can print on an endless list of materials with the Alphas, including many that used to need pre-coating. The quality gives us a competitive edge, the sharpness and brightness really stand out. Buyers and designers are most impressed and are even asking for digital printing,” said Ekansh Jain, Director, Bliss Impex.

These systems are expected to replace Bliss Impex’s conventional textile printing set-up within three years. Also, the company has further plans to invest in more technology from Durst in order to digitally transform the textile production.

Durst technologies allow the processing and delivering of order within three days, instead of the previous typical 15-30 days cycle. This high quality and faster processing of machines has made it the first choice of brand owners and designers. “Bliss Impex is a first-class example of how production requirements for short-run orders, high quality, fast delivery and the ability to quickly respond to market trends are driving the digital transformation. We’ve come a very long way in a short space of time. Digital is the future,” averred Rajiv Verma, Managing Director, Durst India.

“As one example of how we are opening up new opportunities with brands, H&M needed to print on sushi voil for a ladies’ garment and we completed the 300,000 linear metre order within 20 days. It couldn’t have been done conventionally in that timescale because we needed many different colours and lots of merging. The incredible quality speaks for itself. This is a seismic shift in the industry as people are being educated to the benefits of digital. This has been a real partnership approach with Durst, which provides world-class support and service. It could be in as little as three years that our unit here runs completely on digital,” explained Ekansh.

The four Durst machines are a major part of a €6 million investment in a temperature-controlled digital production centre for Bliss Impex group, which employs 300 people in total and has a €17.5 million turnover.

“We know from our own experiences that buyers and designers are also constantly driving change, particularly now that ink prices are at an attractive level for users. Cost transparency and predictability are crucial. We’ve worked closely in a partnership approach with Bliss Impex, which is using proven technology to push the barriers and innovations in textiles. This is a redefinition of the production processes,” said Martin Winkler, Segment Manager, Durst Textile Printing.

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