Ranchi (India)-based Jharcraft (The Jharkhand Silk Textile and Handicraft Development Corporation) has joined hands with Banka Silk to impart training and marketing support to ‘Tussar’ weavers in the state of Jharkhand.
Based out of Banka district in Bihar, Banka Silk is a social start-up that focusses on the upliftment and training of the state’s weavers and artisans engaged in silk and handloom industry and provides them a platform to sell their products such as yarns, fabrics and garments in India and internationally via fashion shows, exhibitions, trade fairs, etc.
The representatives of both sides – K Ravikumar, State Director of industries and Udayan Singh, Founder, Banka Silk – signed a memorandum of understanding (MoU) in the presence of Chief Minister Raghubar Das and other key Government officials.
Under the agreement, Banka Silk will train Tussar weavers to cut and sew silk garments according to the market requirements and preferences. The company’s team will visit every district for the training programme.
The partnership will allow weavers to learn the tailoring and value-addition aspects that will consequently improve their earnings, said Jharcraft Managing Director Manjunath Bhajantri.
Besides garment making, Banka Silk will also promote the products made by the weavers through a mix of online and offline channels, thereby ensuring fair value for their produce.
According to K Ravikumar of Jharkhand Department of Industries, the finished products made in collaboration with Banka Silk will be retailed on all leading e-commerce marketplaces viz., Amazon, Flipkart, Myntra, etc. Moreover, there are also plans to tie-up with prominent retail chains to reach offline customers.
For the uninitiated, Tussar Silk (also called ‘Wild Silk’) is produced primarily in Jharkhand and is known for its rich texture and innate deep gold tint. Scores of artisans in the state have recognised silk production as a source of their occupation.
A Government of Jharkhand undertaking, Jharcraft provides both, forward and backward linkage to the handloom and handicrafts sectors in the state for a sustainable source of livelihood. It also lends marketing support to rural artists across the entire value chain of production and marketing.
Furthermore, the corporation acts as an implementing agency for the Central and State Governments’ various schemes and programmes for handloom and handicrafts industry.