by Apparel Resources News-Desk
08-February-2019 | 3 mins read
Lectra has appointed Gianluca Croci as the Managing Director, Lectra France.
Gianluca Croci has been in fashion industry for more than 20 years. He started his career in 1998 by working in the department store chain La Rinascente. Then he joined Giorgio Armani group in 2002, where he managed, the Belgian and French subsidiaries from 2006 to 2015. He also has held management position for major fashion and luxury brands, such as Roberto Cavalli and Marcolin, and was recently the Sales & Marketing Director for Technogym France, a designer of sports equipment.
In Lectra, Gianluca Croci will fulfil the company’s promise to fashion companies in France: to facilitate the digitalization of their know-how in order to empower them to make a successful transition to Industry 4.0.
This ambition is being realized by the 2018 launch of the revolutionary solution, Fashion On Demand by Lectra, which enables fashion companies to customize a garment or make it to measure. This end-to-end personalization offer—the first of its kind—complements a portfolio that is known to solve the pressing challenges confronting the fashion industry. The latest, Kubix Link, developed by Kubix Lab, a start-up acquired by Lectra in January 2018, is an innovative platform for managing product information.
“France is known worldwide for being a leader in fashion and technological innovation. It is a country where brands, retailers and manufacturers have already begun their transformation towards Industry 4.0. I am proud to support our customers’ pursuit of greater connectivity and collaboration in their operations, as well as in assisting them to make the shift to personalization.” – Gianluca Croci,Managing Director, Lectra France
Moreover, along with his teams, Gianluca Croci, is focused to give the best level of expertise and service to their French customers. His efforts are also tied to the dynamic activities of Lectra Southern Europe & North Africa. There are many synergies in the region’s fashion industry, ranging from the sharing of expertise between French and Italian companies to the integration into their ecosystem of the Moroccan and Tunisian subcontractors.
“Our regional organization enables us to be closer to our customers’ challenges and to provide them with the support they need to achieve their ongoing targets. Gianluca Croci will lead the French teams and contribute to the region’s growth. His extensive experience with major Italian and French companies brings new energy to the development of Lectra France.” said Fabio Canali, President, Southern Europe & North Africa, Lectra.
Gianluca Croci is a graduate of the European Institute of Business Administration (INSEAD), Fontainebleau (France), and the Catholic University of the Sacred Heart, Milan (Italy).
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