Several new millennial-focused brands are coming up. Shades of Black, a gender neutral millennial-focused brand was recently launched by ex-Diesel Canada CEO. Even H&M is launching Nyden, a brand for millennials that seems to be offering the same clean cuts, minimal details and monochromatic clothes like its contemporaries. What happens when millennials are no longer interested in this? Isn’t that why brands like Abercrombie, American Eagle etc. are suffering right now?