Collaborations (collaborative collections) are the latest way to go for brands – with artists, influencers and organizations. How well do you think can the same be incorporated in the domestic market? What kind of receptivity would similar designer/artist collaborations enjoy?

Since years, PETA and other not-for-profit organizations have been furthering the cause of fashion adopting the anti-fur approach. Many big players including Gucci and Michael Kors have implemented the same into their collections replacing actually fur with faux fur. Recently though. In a study (carried out by BoF), it has been reported that cheaply available animal fur and opaque supply chains have contributed to the rise of real fur being advertised and sold as faux fur. Why do you think this is happening?