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From ramp to rack: Brand-designer collaborations creating a niche in the Indian retail industry

Even as retail industry is growing at a phenomenal rate and slates to be worth nearly US $ 60 billion by 2022, brands are now required to essentially keep innovating in order to stay relevant in a competitive market and collaborating with fashion designers is what has become the best bet for both the parties, looking for newness in their collection & a set of new consumer base for sales.

Dec 31, 2019  |  Business

Tanvi Malik

Japanese brands influxing Indian fashion retail market

India has been one of the fastest growing industries in the world and is expected to grow at a compound annual growth rate (CAGR) of 10.4 percent between 2018 and 2022 and with the government pushing itself to become one of the favourable markets for foreign brands, the country has been witnessing a number of Japanese brands entering India.

Dec 24, 2019  |  Business

Muji Brands

Shopping socially: The advent of community-led commerce in india

Community-led commerce is a subset of social commerce that enables fashion aficianados to discover products with help from their own community.

Dec 23, 2019  |  Business

Marsplay App

Basic T-Shirts to athleisure: Trend is shaping up and so is technology

The various heat transfer and sublimation applications are shaping up the trend in athleisure apparels which have gone beyond just T-shirts to yoga pants, track pants, tops and more.

Dec 20, 2019  |  Technology

Basic T-Shirts to athleisure

The nouveau approach to retail: Fashion brands foray into clothing rental services

The growing trend of no-ownership in clothing and breaking the cycle of returning to stores for new outfits every so often has given rise to colossal market opportunity- rentals.

Dec 20, 2019  |  Business

Rent the Runway

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