Conde Nast’s flagship fashion publication, Vogue, has partnered with Net-a-Porter for a set of limited edition Vogue T-shirts.
The licensing deal encompasses designs made by Gauchere, Ioannes, S. Joon and Christopher John Rogers, with the latter winning the CFDA/Vogue Fashion Fund for his eponymous label.
The series is aimed at bringing new designs to the iconic Vogue T-shirts and a collaboration with Net-a-Porter gives the licensing a new kick.
The designers were asked to create new interpretations of the Vogue logo and incorporate them onto a white T-shirt which is being produced by a German sustainable streetwear brand, Phyne.
The T-shirts are made of GOTS-certified 100 per cent organic cotton and will be sold through the e-commerce channel. Vogue has solidified many licensing deal that has contributed for the brand to enter consumer goods category apart from its incredibly successful publication business.
Drawing inspiration from colours of his last collection, Christopher John Rogers produced an ombre logo of orange and pink, while the French luxury house Gauchere marked special indications on the T-shirt that resemble the markings on a body form.
Ioannes put up a traditional Japanese print of dragons and landscapes onto the T-shirt while the Tulip bag made famous by S. Joon cleverly resembles the silhouette of a mask.