Can you imagine apparel as sceptic of gender? How about apparels that cover innumerable body shapes?
Converse’s latest apparel collection called SHAPES is the answer to non-binary apparel fashion as it is genderless, irrespective of body shapes and sizes.
The group that embraces the non-binary fashion movement draws inspiration from Chuck Taylor’s unisex shoe.
Jonathan Tappan, VP, Global Apparel, Converse believed “When starting design from a non-traditional place, there are endless opportunities to reimagine everything from construction to sizing to materials.”
Citing SHAPES as the perfect example that reflects customer’s choice, he further added “By bringing functionality, inclusivity and comfort to everyday clothes, we believe we can really change the game.”
Embracing the individual expressions, the belief is “size is a reference point, not an identity.”
Utility Fleece and Court Ready collections are out-and-out for Skate and Basketball communities. Traditionally, there are 14 common sizes across men and women’s lines; SHAPES will be offered in four sizes globally.
Not forgetting the sustainability move, the apparel collection is made from 50 per cent recycled cotton and 50 per cent virgin cotton featuring a set of five core pieces.
The SHAPES collections will be debuted in summer 2020, followed by Utility in Fleece in fall and Court Ready in early 2021.