Designer Sanjay Garg’s new line has breath-taking influences from the Awadh region. Right from showcasing his designs on the 94th Academy Awards red carpet to the launch of Raw Mango Malligai in Chennai and his newest collection Peacock Country, it’s been a milestone year for designer Sanjay Garg.
The collection is based on the Urdu play Inder Sabha, which tells the story of a love affair between a prince and a fairy. Garg describes the collection as very rooted in Indian craftsmanship and history, with a focus on embroidery and traditional techniques.
He also talks about how films are a powerful medium for storytelling, and how his brand is increasingly using them to tell stories.
The collection itself embodies Raw Mango’s distinctive design and is deeply rooted in Indian workmanship and tradition.
With holiday silhouettes in mind, embroidery is heavily emphasised. For the first time, intricate gold motifs have been created that drew inspiration from Rajputana and Mughal art and architecture.
Even while Raw Mango has long been known for its visually stunning content, the company is increasingly turning to feature films as a means of telling tales. “I think it’s important to redefine how stories are told. We don’t need to call them fashion films per se — they’re just a beautiful visual medium. Calling them ‘fashion films’ is quite limiting because I want these stories to reach a world beyond fashion. They can’t just be limited to people who wear fashion and work in fashion, I want to make it accessible and multi-layered — beyond shows or parties. These films should impact journalists, artists and gallerists. If we can have traditional dance forms like Nautanki, through which stories are told – films and theatrical productions are just another way to do it and transform the way fashion is presented to the world,” mentioned Sanjay Garg.
