Think of Nintendo video games and Super Mario comes to mind first!
The Nintendo games’ mascot Super Mario makes a striking entry through the collaboration with US denim brand Levi’s.
The Levi’s x Super Mario capsule collection featuring many other popular characters like Mario and Luigi will be launched on 1 April 2020.
The collection gives a street style feeling that perfectly blends youthful energy and creativity with 80s nostalgia. The characters will be featured on T-shirts, hoodies, jackets and jeans clubbed with Levi’s tabs in special colours and buttons in red, blue, green and yellow.
The press release by company stated “For Levi’s, working with Nintendo’s Super Mario fits like a glove.”
Recognised for its outstanding designs, the US denim brand acclaimed Super Mario to be ‘a globally recognised icon, just like Levi’s.’
Their capsule collection includes tote bags, banana slings, bandanas, wallets, baseball caps, denim truckers and shorts.
A specific design in Straight Jeans displays a special ‘Power Up’ selvedge and a Mario print around the waist.