The renowned sportswear brand Adidas introduces a new multi-sport collection – READY.
What’s interesting about this new collection?
This new apparel collection launched by Adidas is responsive to heat, wind, rain and cold. It is made of responsive fabrics and intuitive design, which enable athletes to deliver their best.
READY collection implements smart layering system that allows the athletes to build modular sports outfit without bulking at the seams.
Josefine Aberg, VP of Design Adidas, commented “Weather has become a major external factor affecting performance, so we set out to create a system that combats external elements, so that athletes can train without distractions.”
This technology will be tested when Olympic athletes take to the global sports stage wearing HEAT.RDY. Also, the national kits for Team Great Britain, Team Germany, Team Ethiopia and Team Hungary will feature this technology.
The smart layering system addresses seasonal needs and creates room for movement, comfort and ventilation.
The collection is highly inspired by a military wardrobe. The assortment features, running and training shorts and T-shirts, performance hoodies and jackets, support athletes’ performance under intense conditions.
The first drop of the HEAT.RDY collection is available online from today (16 March) in Adidas stores worldwide with COLD.RDY, WIND.RDY and RAIN.RDY pieces to launch in Autumn/Winter 2020.