Vilnius, the capital of Lithuania, conducts a unique fashion week that is apropos to the current coronavirus crisis. They are trading ramps and catwalks with billboards and designer clothes with face masks.
The ‘Mask Fashion Week’ has its billboards dotted throughout the city featuring men, women and children sporting masks.
Designer Julija Janus created a local Facebook group called ‘Mask Your Fashion’, in order to get people to share their innovative face mask designs. This activity was meant to engage more people as they find themselves cordoned to their respective homes.
The designs selected from this group are now displayed across 21 billboards in the UNESCO World Heritage city and feature both surgical masks with designs painted on them and cotton masks sewn from scratch. The masks are adorned by musicians, local artists, the mayor of Vilnius, Remigijus Šimašius and other residents of the city.
The country has reported 1,423 cases of COVID-19 so far. They had shut malls, shops and restaurants on 16 March in an effort to lockdown the country and prevent the spread of the virus.