A favourite amongst the bigger ladies, women’s plus-size retailer Torrid, is all set to bring its assortment of apparels, accessories and swim pieces to New York Fashion Week (NYFW) this September.
The NYFW, which is sponsored by IMG worldwide, will see this showcase go down in history as the first ever plus-size presentation on their floors. The runway show set to take place on September 12 will display the brand’s Spring/Summer 2018 collection in sizes ranging from 10 to 30.
The Los Angeles-based Torrid will unveil over 40 new looks at NYFW that draw inspirations from their signature bohemian chic style with added elements of the modern rock n ’roller girl aesthetics. The techniques used in this yet-to-be launched womenswear collection largely bring out the artistic trends of the season, like embroidery and hand-painted motifs. “Being a brand that is committed to helping women of all shapes find their personal style, we at Torrid feel it is important to showcase the diversity of plus offerings on the most influential stage in fashion,” said Kay Hong, Chief Executive Officer, Torrid.
Torrid will also launch the third leg of its annual Model Search contest through this NYFW act in September. The fashion retailer has been successfully organising the contest that gives amateur plus-size models a chance to compete and become Torrid’s ‘Face of the Year’.
The success of Torrid’s much-celebrated contest and its entry into the ‘Big 4’ of fashion weeks are both a huge feat for the global plus-size market.
The NYFW’s stride in the more body positive and size inclusive direction shows that the mainstream high-fashion market is finally opening its doors to plus-size segments in a major way.