Ace Designer Anju Modi’s ‘Damayanti’ collection presented by TENCEL™ fibre brand at Lakmé Fashion Week in partnership with FDCI was a poetic fashion showcase that created nostalgic romance on the ramp.
Inspired by the ethereal paintings of top Indian artist Raja Ravi Varma whose muse was Damayanti, Anju’s look for the show reflected the western techniques and styles that were pioneered by the artist as the collection unfolded on the runway. The graceful saris were organic while the hand-crafted silhouettes spoke a design language all of their own.
Anju’s design philosophy has always resonated beautifully to empower the craftsmen of the country and this season too, it balanced perfectly with TENCEL™ lyocell and modal fibres for the new collection. The TENCEL™ fibre brand’s dedication to eco-friendly and impeccable quality products was aligned with Anju Modi’s brand throughout the line presented during this show. The presence of TENCEL™ fibres not only enhances the aesthetics of the collection but is also highly comfortable and breathable for the wearer.
The luxurious TENCEL™ lyocell and modal fibres added to the grace and elegance of the collection, as Anju visualised a look that was sheer poetry on the ramp.
Actress Sanjana Sanghi created dramatic magic on the ramp, when she closed the show, wearing a black/gold draped dhoti, maroon bralette, topped with a black, velvet, embroidered bolero and a royal purple dupatta with gold motifs.
S Jayaraman, Senior Commercial Director, Lenzing Group, said, “We are highly pleased to collaborate with a respected designer like Anju Modi and see her exquisite collection made from TENCEL™ fibres that was presented at this season’s Lakmé Fashion Week in partnership with FDCI. It was an honour to co-present this multi-faceted collection inspired by the unique artist Raja Ravi Varma, who is known to exquisitely breathe life into every mythical character in his creations. The multi-faceted collection ‘Damayanti’ and its timelessness will appeal to audiences across genres. With this collection, we seek to inspire and create more traditional wear trends powered by modern age fibres like TENCEL™.”
He further added that their collaboration with Anju Modi was particularly significant as TENCEL™ fibres celebrate 30 years of sustainable fibre innovation along with the designer who has completed three decades in the industry. “We are looking forward to driving continuous innovation and building stronger partnerships within India over the next 30 years and beyond,” Jayaraman added.
Designer Anju Modi said, “The Lenzing Group’s dedication to being the industry’s innovation leader by offering eco-friendly, innovative and impeccable quality products proves to be in alignment with the brand values at Anju Modi. The collection made from TENCEL™ lyocell and modal fibre gracefully captures the essence of Raja Ravi Varma’s painting style and aesthetics and will bring forth romantic nostalgia on the runway.”
