Home keyboard_arrow_right Fashionkeyboard_arrow_right Innovationkeyboard_arrow_right Feature

Alcis and Narendra Kumar infuse fashion, sustainability and technology at Lakmé Fashion Week S/R’19

by Anjori Grover Vasesi

04-February-2019  |  3 mins read

Alcis Sports collaborated with ace designer Narendra Kumar at Lakmé Fashion Week Spring Summer 2019, to launch the Alcis x Nari powered by R|Elan™ collection.

Created using R|Elan™ GreenGold, one of the greenest fabrics in the world, – manufactured by recycling used PET Bottles, the collection features the latest innovations that garment manufacturing has to offer. It basks in the notion of “My Earth My Style”, with an aim to infuse a responsible fashion sense albeit with a conscience by infusing sustainability, technology and style together.

Specially designed keeping the end Indian consumer, lifestyles and weather conditions in mind, Alcis x Nari powered by R|Elan™ incorporates advanced fabric technologies in the R|Elan™ fabrics.

Kooltex technology infuses characteristics such as moisture management, anti-odour, anti-static, anti-UV and light X properties in the collection that is divided into three broad sections of Gymwear, Casual Workwear and Yoga / Outdoor wear. Innovation-based R|Elan™ fabrics enhance performance and functionality, in such a way that the garments have become more breathable, light-weight and odour-proof.

“As the next gen customers are becoming more aware about the benefits of sports and exercise on health, there is a need to create an attire that blurs the divide between sportswear and casualwear. In Alcis X Nari powered by R|Elan™ we have used the greenest fabrics in the world that also enhances performance and aids in comfort quotient. We have captured the next gen’s aspirations of conserving our environment and the mother earth in our athleisure collection.” – Narendra Kumar, Fashion Designer

Each garment can be seamlessly transitioned and worn from desk-to-gym and features signature prints inspired by Indian textiles art, coupled with Narendra Kumar’s trademark detailing in contouring, tailoring and sleek style.

Models walking for Alcis X Nari powered by RElan_ at Lakme Fashion Week SR 2019
Models walking for Alcis X Nari powered by RElan_ at Lakme Fashion Week SR 2019

“Consumers in India are increasingly getting environment and sustainability conscious, which is getting reflected in their choices of what they are eating and wearing. At Alcis Sports we take the pride of using the world’s one of the greenest fabrics, R|Elan™ GreenGold in more than 90% of our range which is contributing to our nature in a big way.” – Roshan Baid, Managing Director, Alcis Sports

“Today’s activewear increasingly blurs the boundaries between sport, work and travel. The R|Elan™ technology at the helm makes it possible to make it a norm for the everyday adventurer performance wear. Alcis X Nari powered by R|Elan™ collection has been made keeping in view the varied needs of the next gen youth who are health conscious and sports enthusiasts and wants to wear their attitude at work,”he added.