New Zealand’s fashion industry is on an innovative journey, as demonstrated by Stanley St’s AI-powered photo shoot featured in the country’s fashion magazine, Fashion Quarterly. Through collaboration with Stanley St’s AI division, generative artificial intelligence was employed to merge individual model images with flat-lay garment and accessory images.

This AI fashion shoot showcases a wide spectrum of styles, spanning from refined evening wear to street fashion, providing a portrayal of New Zealand’s diverse fashion landscape. These captivating ensembles are prominently featured in the latest edition of Fashion Quarterly and across various digital and print platforms. This multi-channel approach heralds the union between fashion and technology.

Acknowledging the challenges encountered while employing AI in a fashion shoot, Sarah Murray, owner and editor-in-chief of Fashion Quarterly, likened the process to a “fashion shoot in reverse.” The team’s primary goal was to authentically display the clothing creations of New Zealand’s designers.

Stanley St firmly believes that this marks only the inception of a new era in fashion photography. Their AI-centric approach offers opportunities for creatives and clients to explore innovative expressions.