Fast-fashion brand H&M has become the most searched fashion brands by the consumers across the globe. These results were compiled by SEMrush, one of the best search-engine marketing solutions provider. The report also showed Macy’s topping the list of most searches in the United States, for this year.
The firm stated, “On an average, Macy’s is the subject of more than 11 million Google searches per month worldwide”.
This ranking of the Internet User’s ‘favourite fashion brands’ had its origins in all of the data related to Google searches that were done across the world and just the US, between June 2017 and June 2018.
Macy’s position in the U.S. was followed by Nordstorm Inc. with a good number of 6.1 million average monthly searches in the past twelve months. Old Navy, a part of the Gap Inc, followed them being ranked third with about 6.12 million searches.
But globally, as H&M topped the list with a whopping number of 30 million searches on an average in a month via Google, Macy’s bagged the seventh position with an average of 13.6 million searches. Zara, with almost 25 million searches and Zalando, with 20.4 million searches were on the second and third position respectively on the global level.
The global list showed many popular key players like H&M, Zara, Asos, Nike, etc and the average monthly likes show us the power of e-commerce sector in the fashion industry.