Millennial pink takes on a moodier vibe with Lilac taking over 2016’s Pantone trend as the next big colour trend, for the upcoming Spring/Summer 2018. The light purple hue seemed to surpass as a commonality between colour palettes at the international showcases this season.
No longer considered a demure, dainty and a romanticised colour, lilac is being treated in an edgier manner. Perhaps, purple’s proximity to pink on the colour spectrum makes it easier for the millennials to relate to the colour trend, who it seems are not ready to make the dramatic shift from the mellower pink to the deeper greens (as suggested by PANTONE).
Erika Woelfel, a Colour Expert at Behr Paint, explained that consumers are moving on from the overstayed throwback to millennial pink and in turn demanding something that is more mature as a change of pace.
“If you appreciated the soft femininity of Millennial Pink, you’ll love the latest on-the-rise pastel – lilac. This hue is a newer, bluer version of the blush we’ve been seeing everywhere for the past two years,” Woelfel said in a press release.
“I think we’ll be seeing variations of these dusted plum, amethyst-esque shades in entryways and living rooms. Lilac feels more grown-up than pink, and creates a welcoming and calm aura,” Woelfel added.
The hue gives fierce competition to Pantone’s colour of the year for 2017 – Greenery, and we won’t be surprised to see it taking centrestage in 2018.
The colour also coincides well with the upward spike in spiritual wellness and healing, a sector that has become increasingly popular and mainstream over the past two years. This doesn’t come as a surprise because purple hued tones can be traced back to being associated with calmness and spirituality in certain cultures since ages.
This isn’t the first time lilac is having a moment in the history of fashion. As we all know that fashion is cyclical, we would like to refresh your memory back to when lilac reigned the ’50s – a decade that saw consumers actively tilting towards the inclusion of pastels in their lifestyle. The trend extended on to people even dying their poodles in soft purple hues in an attempt to colour coordinate them with their outfits – (thank God that’s over!)
To make it universally appealable in the present day scenario, designers have come up with an option for every skin tone – ranging from light mauves to medium lavenders to bold violets. Further, power suiting, diaphanous dressing and high-impact utilitarian glam, all seemed to take on the purple fancy effortlessly.
During the recently concluded Spring 2018 showcases, Erdem presented a take on Turkish traditions with rich, historical references translated via a mix of velvet over lace while Christopher Kane channelled the holographic trend by presenting a 3-dimensional colourway through pleating.
Dustier tones prevailed at Roland Mouret while champions such as Tom Ford, Mulberry and Alberta Ferretti introduced wrapper-shine mauves over bombers, gowns and dresses that merged grit and glamour.