by Apparel Resources News-Desk
09-January-2019 | 2 mins read
Celebrating its tenth anniversary in 2019, Altuzarra is going all out with its growth strategy with the conglomerate, Kering, having a stake in it. For this, they soft-launched an e-commerce portal towards the end of 2018 and are now all set to open a New York pop-up store in February.
Located strategically in the popular market of Manhattan at 956 Madison Avenue, the store will replace the space that previously housed another brand under Kering’s umbrella, Tomas Maier.
This development happened as Maier exited his role at Bottega Veneta and Tomas Maier revealed that it would shut the business before 2018 ended.
The two retail ventures, E-commerce and the pop-up store, will mark Altuzarra’s first retail expedition and they have created a new handbag, called the Play Bag, as a product that will be exclusively retailed at its own point of sales.
The brand has also introduced a limited edition capsule collection called, ‘The One That Got Away’ for its tenth anniversary.
All 12 ready-to-wear pieces and 3 accessories in the collection were chosen by ten friends and collaborators of founder Joseph Altuzarra and include items from previous collections that these collaborators wanted but never got the chance to have.
The collection will be retailed exclusively via Joseph in London, Barney’s New York, and Germany’s Theresa and mytheresa.com, with Altuzarra’s e-commerce platform.
Carine Roitfeld, Caroline Issa, Cindi Leive, Evan Rachel Wood, Indya Moore, Jenna Lyons, Melanie Huynh, Sarah Rutson, Shu Pei Qin and Vanessa Traina are the main collaborators for the collection.
It’s been a slow and carefully planned retail expansion strategy for Altuzarra for its independent sales, which started in 2018 when Kering got separated from smaller brands such as Stella McCartney and Christopher Kane to focus on luxury giants like Gucci, Balenciaga and Saint Laurent.