“You own it; you better never let it go. You only got one shot; do not miss your chance to blow. This opportunity happens once in a lifetime.” Sixteen years ago Eminem won the academy award for this chartbuster song, titled Lose yourself, but little did the ace rapper know it would best suit him, for his new endevours.
Eminem has collaborated with Rag and Bone, a brand from the US for a limited edition capsule collection. Together they have a released a range of T- shirts and Icon Hoodie. The Hoodie is available in three colours namely black, white and grey. They showcase graphics which have drawn inspiration from his music and hometown area code. The three T-shirts have been given an individual name which are Kamikaze – referring to his last year’s anti- trump freestyle campaign), Success – featuring his lyrics and Graffiti – unveiling his name posted on a trendy graffiti.
The collection captures the quieter, minimalist approach and aims at capturing a segment that caters to bulk-buy cotton-polyester gear.
Made from 100% first-rate jersey fabric and produced in America, Rag and Bone will release limited batches of the Eminem collection online, starting from July 14. The collection will also be released at London’s the Sun & 13 Cantons pub on Friday, July 13. The price ranges from $95 for T-shirts to $250 for the hoodies.
Launched in 2002, Rag & Bone is an American fashion label managed by Marcus Wainwright, originally from Britain. The brand has its retails been sold in more than 700 shops around the global, as well as in independent Rag & Bone retail stores.