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The chinese companies gain dominance over sewing manufacturing business

by Deepak Mohindra

10-October-2019  |  4 mins read

SW October 2019 editorial
Image Courtesy: http://www.chinafashioninfo.com

While the world watches with interest the ongoing trade war between the US and China, unnoticed by many, the business of sewing machine manufacturing has seen a major shift. And, as of today, the sewing machine industry has consolidated into the hands of few Chinese companies!

In the last edition of CISMA, the movement was just a talking point, but in this current edition of the show, the reality is on us. The start is with the probable sale of the highly innovative Typical brand to Jack, which already has in its portfolio Bullmer, Vibemac, Bruce, MAICA, etc.

We all know that ShangGong Group has picked up Richpeace this year and is likely to pick up another major American brand. It also has in its portfolio KSL, DA, Pfaff and Stoll. Supreme is another big Chinese brand which has started spreading its wings. One will get to hear about their acquisitions soon.

In the sewing arena, it seems to me that there are two theories operating simultaneously right now. One is building on large production capacities and the other is single-piece production systems. The Chinese companies are majorly into hardware, so the support is to the first theory of mass production whereas the European and American companies are looking at creating systems such as micro factories/smart factories which are inadvertently dependent on IT solutions.

And as we know from our past experience, the Western world will ensure that garment manufacturing is brought back to their countries in certain ways to make the world follow their concepts and by the time the world catches up, they will move to other systems. It’s an ongoing game to stay ahead.

This chase may go on for sometime, but the time gap is reducing by the day. And helping to reduce the time gap is technology which is fast catching up in maturing industries in Asia. In fact the maturing industries are not only looking at manufacturing technologies powered by IT, but also at the retail solutions.

In the current issue of StitchWorld, the technical team explores 3D Body Scanning that is helping customers find their right fit. Though the implementation of the technology is still limited, significant efforts are being made by 3D body scanning companies to educate retailers for adopting technology to combat the challenge of correct fit.

The effort is not only for in-store applications, but also for E-commerce Fit Challenge, as returns due to poor fit is one of the major challenges for the e-commerce players causing them huge loss. Today technologies such as 3D and AR are helping the customers and e-commerce players overcome this challenge through the amalgamation of technologies forming a solution catering to this particular need. A specially curated article talks about the e-commerce 3D solutions that are helping retailers in providing the right fit garments when shopping online.

Another interesting article in the current issue talks about two of the known brands which offer ‘smart swimsuits’ to help swimmers track their activities. Also, an article on ‘Challenges Hindering The Embroidery Productivity’ talks about the different challenges and the solutions and innovations that the embroidery technology suppliers are providing. Readers will also get a chance to review the recent industry events like OGTC, Garmentech Chittagong, Lectra and TANTU Seminar.

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