The World Federation of the Sporting Goods Industry (WFSGI) Manufacturers Forum 2014 that took place on November 13-14, 2014 in Leipzig, Germany, received positive feedback from the attendees. The two-day event witnessed 180 sporting goods industry representatives coming from 22 different countries discussed challenges and ways to better integrate design into manufacturing. James Carnes, Global Creative Director at Adidas said, “The sporting goods industry needs to reframe its challenge to designers to maximize the production capabilities that exist today, and establish a new mindset that inspires designers to explore the new capabilities that will be needed tomorrow.”
