The announcement of the Italian trade show Pitti Uomo’s summer edition to be cancelled has left the organisers disappointed.
Initially planned for June, the event was moved to September in fears of the pandemic; however the organisers announced the cancellation of the event.
Claudio Marenzi, President of the organising body Pitti Immagine, showed disappointment in not only Pitti Uomo but also the Florentine shows Pitti Bimbo and Pitti Filati getting cancelled.
Many participating brands showed concerns over the postponed dates including Brunello Cucinelli who is one of the prominent exhibitors of the event. This led to the brand cancelling their participation for the September dates. Many brands followed and the organisers were left with insufficient participants that finally led to the decision of cancellation.
The company is bringing all their energy to Pitti Connect, a digital platform which will be launched by the start of July.
Pitti Immagine mentioned the platform is a sophisticated networking and marketing tool which will enable exhibitors to boost their visibility with thousands of recognised buyers, along with activating targeted and certified commercial contacts.
The platform will also allow the exhibitor to receive support in their order management process, along with staging live events and presentations.
Pitti Immagine’s board of directors have decided that the physical shows may not be an option for the rest of the year and the company is looking at January 2021 as their way to restart physical shows.