Milan Fashion Week will continue to employ virtual catwalks owing to the pandemic crisis!
The event being held early next year will commence from 15 to 19 January for the men’s shows, while women’s Fashion Week will be held from 23 February to 1 March.
Carlo Capasa, chamber president, said that the event will be held digitally or physically depending on the evolution of the pandemic.
The British Fashion Council cancelled the men’s Fashion Week in London last month and rescheduled it for January.
The organisers are again planning to rethink the event and are encouraging the men’s designers to take part in the women’s week from 23 February to 1 March.
The Milan Fashion week in September which presented around 156 collections was done through online presentations and physical fashion shows and had around 45 million views.
Fashion is the second largest manufacturing industry in Italy and has faced severe disruption due to the global pandemic. This is why the fashion houses are rethinking their marketing strategies and increasing their digital offerings along with organising events digitally.