Gerber Technology’s 16th annual software conference, Ideation 2014 is scheduled to be organized in Florida on 23-24 October. Marshal Cohen, a nationally-known expert on consumer behavior, will deliver the keynote address at Ideation 2014, sharing his insights on fashion’s biggest challenge – timing. Marshal has followed retail trends in the apparel, accessories and footwear industries for more than thirty years and has also been quoted in The Wall Street Journal, The New York Times and Women’s Wear Daily. Ideation is the premier software conference dedicated to fashion and retail professionals who rely on CAD and PLM solutions from Gerber Technology to get products to market faster, minimize costs and ensure quality.






