LVMH, Moët Hennessy Louis Vuitton, recently announced fourth edition of the most-awaited Les Journées Particulières. The big fashion conglomerate promises that the event will be bigger and better than the previous editions as it will now span across four continents for the first time, with an addition of 23 new fashion houses and 39 new sites that will be available to the visitors; making it a total of 76 exceptional places for the viewers. It will take place between October 12 and October 14, 2018.
The event will span across U.S., Latin America, Australia and New Zealand. In addition, 13 countries would be open to participation instead of 6, which was the case in 2016 version. The new houses include Cloudy Bay in New Zealand, Terrazas de los Andes in Argentina, and Royal Van Lent/Feadship in Netherlands, among others.
Using a strong advertising campaign, LVMH will be attracting a huge customer base as up to 150,000 people are expected to visit the event this year. After the launch of social media ads and newsletters, enthusiasts can create their online profiles and thus register between September 24th– 30th. Since it is open for all, the pre-registration puts people on a priority list, enabling them to visit all exclusive sites and even take guests along.
LVMH, the result of a merger between Louis Vuitton and Moët Hennessy in 1987, is a multinational luxury goods conglomerate with its headquarters in Paris. LVMH’s coveted event Les Journées Particulières was initiated in 2011 which toys with the power of five senses to display the savoir-faire and creativity of artisans. The event is highlighted and supported by the rich architectural and cultural heritage of prestigious LVMH houses. Their agenda is to make the common people get acquainted with these houses and even meet the group’s artisans and creative talents.
