Indian brands are all poised to embark on yet another illustrious journey within the realm of fashion. The NBC brand and Geisha Designs are all set to grace the stage of Moscow Fashion Week (MFW) with their latest collections. From 1st-8th March 2024, this prestigious affair, to be held in the heart of the Russian capital, promises to showcase the unparalleled creative genius of over 120 designers hailing from diverse corners of the world, including India, Egypt, Indonesia, China, South Africa, and Tunisia.
The international platform offers a perfect opportunity for established and rising design talents to present their work to a global audience, fostering new connections and unveiling groundbreaking fashion narratives. Streamed live and covered by media in 50 countries, including Europe and North America, MFW typically draws in more than 70,000 spectators and 5 million digital viewers every season.
Alongside runway shows, Moscow Fashion Week will have a professional showroom viewed by over 300 boutiques from across Russia, various lectures, masterclasses, and a platform to exhibit and sell local brands.
The participation of Indian designers in Moscow fashion shows is not unprecedented. Reflecting on the success of the BRICS+ Fashion Summit in November 2023, where Indian talents including Ritesh Kumar, Naushad Ali, Gaurav Khanijo, and Shruti Sancheti were warmly received and globally publicized, this year’s showcase promises to solidify further the bond between Indian creativity and the Russian fashion aficionado.
Notably, Paras Bairoliya of Geisha Designs, who significantly contributed to the Summit as a speaker, will return to the Moscow Fashion Week runway with his latest collection.
Likewise, the NBC brand, under the creative direction of Nitin Bal Chauhan, is set to captivate the international audience with its unique blend of storytelling and sartorial innovation.
Moscow Fashion Week is a leading international platform, spotlighting designers from emerging markets. Based in Russia, it showcases innovation in the global fashion industry, drawing a diverse roster of designers from around the world. MFW brings together the global fashion community for a week of shows, networking, and discoveries.
