The 25th edition of Hong Kong Fashion Week, organised from 9-12th July in Hong Kong witnessed participation of more than 50 Indian apparel exporters but most of them got the average response. Focussing on the Spring/Summer session, nearly 1,100 exhibitors from 14 countries displayed their products. ‘Corporate Fashion and Uniforms’ zone was a new attraction of the show which served the purpose of hospitality and service sector. Though Hong Kong Fashion Week is a fair where Indian exporters used to get reasonable business opportunities, but this time it was not so fruitful.
Harish Dua, MD, KG Exports, Ludhiana and President, Knitwear and Apparel Exporter Organisation who also displayed his collection of knitted apparels at the event told Apparel Resources, “The show was not much beneficial for us. The structure they provide was also not good. Aisle space was also not enough so buyers did not come there. On the last day, one of the representatives brought buyers along with him to Indian stalls so Indian exporters can get some inquiries at least.” KG Exports has participated first time in the show.
Similar was the opinion of few other Indian participants also as they were not able to meet buyers. Showcasing evening-wear garments and cocktail dresses, Shoaib Malik, Owner of Noida-based Mercury India Exports shared that only 4-5 buyers visited his booth and even they were not serious buyers. “I can’t expect any order from these buyers. This edition of the show was quite a waste for us,” said Shoaib. He further added that sluggishness in the global market may be one of the reasons for less visitation of buyers.
