Frankfurt Fashion Week will be making its debut in summer 2021.
With this event, Messe Frankfurt aims to create a brand new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main.
Mayor and City Treasurer Uwe Becker, together with the Councillor for Economic Affairs Markus Frank, highlighted the development opportunities of Fashion Week in Frankfurt am Main.
Some of the core components of Frankfurt Fashion Week are Europe’s biggest fashion fairs: PREMIUM, Europe’s most relevant business platform for advanced womenswear and menswear; SEEK, one of the most progressive tradeshows for contemporary fashion and NEONYT, the leading hub for sustainable fashion.
Together with the Fashionsustain and Fashiontech conferences, they are all moving from Berlin to Frankfurt am Main.
“We will be conveying the fashion and design theme to the rest of the city and complementing it with our own exciting events. It makes me proud that we have been able to attract these three prominent tradeshows with no less than 2,000 exhibitors from Berlin to Frankfurt,” the organisers said in an official release.
They added that together with the State of Hesse and Messe Frankfurt, the City of Frankfurt really wants Frankfurt Fashion Week to get off to a flying start and make the city the fashion hotspot of Germany.
“Five platforms, three tradeshows, two conferences, over 2,000 designers, brands and fashion companies – Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business. We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile tradeshows worldwide. And it will result in new synergies along the entire supply chain,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
The event is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community; B2B, B2C, P2P and B2P – all avenues are open.