The British Fashion Council (BFC) has revealed the dates of the next three editions of the London Fashion Week (LFW); however, UK’s fashion governing body also confirmed that the January menswear season of 2021 will no longer take place.
The LFW seasons slated for the following dates in 2021 – 19 to 23 February, 11 to 14 June and 17 to 21 September – will feature both menswear and womenswear collections.
Additionally, as London is still plagued with the perils of the pandemic, LFW in February is likely to hold on to the digital format which will be accessible through the LFW website.
Although most of the show will be virtually presented, there will be some physical activation, such as showroom viewings and intimate runway shows for editors and buyers.
BFC released a statement saying that it is working to the best of its abilities to understand the Government’s guidelines and restrictions even as policies are changing frequently.
It is working to develop a strategy that works keeping in mind the “challenges around the movement of goods, samples and people in the single market and customs union post Brexit.”
BFC’s latest move comes after consultation with designers and sales showrooms as well as surveys.
The LFW platform will be used to help bring designers’ online showrooms to people with the help of a sales-focused campaign as there is likely to be a dearth of foreign buyers even early next year.
BFC Menswear Chair and UK GQ Editor-in-Chief Dylan Jones noted: “When we launched London Collections: Men in June 2012, which then became London Fashion Week Men’s, we were responding to an industry need and to the necessity to have a platform for our brilliant British menswear designers from emerging talent to Savile Row tailoring. A lot has changed since then, and this year’s pandemic made us all rethink the current system in place. We are confident that this move will help designers reach more people via the digital LFW platform, while still allowing them to do business as early as January without the deadline of a show.”